Press- Release...what, why, how??

As much important today is an online representation for any kind of industry you are in...so is to bring audience to yourself. Next comes, or may be hand in hand comes, winning attention, temptation and trust of the audience. In simple words, good SEO, and making yourself, yourservices, your products visible in a transparent manner to your target audience. I , hereby will be taking up Press-Release as a consideration today. Press-release is usually interpreted to be business related news, this feature has not yet been fully utilized in the internet market...its basically an announcement that you make to your online audience about, may be:

 a new launch of product
 a new service offer
 a new take on some old problem that has been publicly under discussion
 if you have got a big donation
 if you are sending volunteers as help with some crisis
 have a deep rooted knowledge on some hot topic
 or the like !

We all know that Google and all other search engines love to have new updated contents and informations, so does our audience, hence, it becomes very important to keep the press release short and keyword rich and to begin with...the TITLE. Its the title that decides whether the visitor would care to peep into the main content and also the title too should be keyword rich, so as the right visitor reaches the content. Keep in mind the format of the Press-release using target keywords in following places-

Meta Tag
Meta Description
Meta Keywords
Title of the press release
Subtitle of the press release
First paragraph of the press release
In the subheads,if you use any to break up the text of the press release
At the end of the press release

And these can be placed for free on sites that offer or as paid releases too. So, go on...announce and win your audience !!