The basic purpose of a website is to help a company build new clients by selling their services/products.
When potential new clients shortlist two companies with whom they aren't familiar, they are most likely to compare their websites to actually see beforehand what he/she pays for. Usually, more than 90% of these potential new client's decisions are decided upon the impression that is reflected from the website.
Therefore large amounts are invested in corporate website development.
Without having an authorotative and influencing web presence almost no new visitors will end up at your website. And since every company wants to expand, they need to focus on improving their web presence in order to increase the chance of getting new customers. The best and most effective long term solution to increase your web presence is through Search Engine Optimisation (SEO). It is a sort of customized study that focuses on improving the amount of trust the rest of the world will have in your website. The more trust you have, the more potential new clients will visit your website daily.
The amount of trust your website has, is mainly determined by search engines (for example Google, Yahoo, etc.). This is because these search engines have the most advanced mathematical algorithms available today. Of all these search engines, the world's most accepted benchmark of website trust is known as the Google rank (or page rank) of your website. Therefore, if you could increase your Google rank, your number of new visitors to your website will most certainly increase.
Another reason for Search Engine Optimisation (SEO) being so important is because of the quality of the traffic (website visitors) on your website. If somebody visits your website due to a search engine query, as opposed to other reasons (such as typing in the web address/clicking on a link from another website, etc), the new visitor will most likely already be looking for your services and be interested and prepared to hire one like you. For example, if someone types in the word "jwellery" in Google, they are probably looking for jwellery. So if your site comes up on start page on Google you can probably make a customer to buy your jwellery if your offering is satisfactory. The contrary is that the person accidentally lands on your website, but has no immediate desire for the product or services.
When potential new clients shortlist two companies with whom they aren't familiar, they are most likely to compare their websites to actually see beforehand what he/she pays for. Usually, more than 90% of these potential new client's decisions are decided upon the impression that is reflected from the website.
Therefore large amounts are invested in corporate website development.
Without having an authorotative and influencing web presence almost no new visitors will end up at your website. And since every company wants to expand, they need to focus on improving their web presence in order to increase the chance of getting new customers. The best and most effective long term solution to increase your web presence is through Search Engine Optimisation (SEO). It is a sort of customized study that focuses on improving the amount of trust the rest of the world will have in your website. The more trust you have, the more potential new clients will visit your website daily.
The amount of trust your website has, is mainly determined by search engines (for example Google, Yahoo, etc.). This is because these search engines have the most advanced mathematical algorithms available today. Of all these search engines, the world's most accepted benchmark of website trust is known as the Google rank (or page rank) of your website. Therefore, if you could increase your Google rank, your number of new visitors to your website will most certainly increase.
Another reason for Search Engine Optimisation (SEO) being so important is because of the quality of the traffic (website visitors) on your website. If somebody visits your website due to a search engine query, as opposed to other reasons (such as typing in the web address/clicking on a link from another website, etc), the new visitor will most likely already be looking for your services and be interested and prepared to hire one like you. For example, if someone types in the word "jwellery" in Google, they are probably looking for jwellery. So if your site comes up on start page on Google you can probably make a customer to buy your jwellery if your offering is satisfactory. The contrary is that the person accidentally lands on your website, but has no immediate desire for the product or services.
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