Press- Release...what, why, how??

As much important today is an online representation for any kind of industry you are in...so is to bring audience to yourself. Next comes, or may be hand in hand comes, winning attention, temptation and trust of the audience. In simple words, good SEO, and making yourself, yourservices, your products visible in a transparent manner to your target audience. I , hereby will be taking up Press-Release as a consideration today. Press-release is usually interpreted to be business related news, this feature has not yet been fully utilized in the internet market...its basically an announcement that you make to your online audience about, may be:

 a new launch of product
 a new service offer
 a new take on some old problem that has been publicly under discussion
 if you have got a big donation
 if you are sending volunteers as help with some crisis
 have a deep rooted knowledge on some hot topic
 or the like !

We all know that Google and all other search engines love to have new updated contents and informations, so does our audience, hence, it becomes very important to keep the press release short and keyword rich and to begin with...the TITLE. Its the title that decides whether the visitor would care to peep into the main content and also the title too should be keyword rich, so as the right visitor reaches the content. Keep in mind the format of the Press-release using target keywords in following places-

Meta Tag
Meta Description
Meta Keywords
Title of the press release
Subtitle of the press release
First paragraph of the press release
In the subheads,if you use any to break up the text of the press release
At the end of the press release

And these can be placed for free on sites that offer or as paid releases too. So, go on...announce and win your audience !!

The web world and its demand is expanding.

Since all these years, even though Recession hit the market and yes providers like me were under great influence of the same, I have been noticing that any kind of Recession never has been able to have an influence on INNOVATION. 2 sides of the coin, earn to survive and keep yourself updated :-) Just 2 years and a hell of new technologies...updations...articles. The client wants it all...Latest !! I remember the day I was deeply studying about web 1.0, web 2.0 and then web 3.0 and was trying to jot down the points and turn them into an easy to understand article for myself that would make it easy to understand the difference between the three.

By Lord's grace, an understanding brought me related work. I needed working hands with brains that understood what is required but who knew what it was?? Out of frustration began by myself ...it was tiring but yes was fun when a design was completed, then next and next, better and better than the earlier. Next pouring in was providing an XHTML by default....I gave it SEO friendly...W3Cvalid...WHY?? Bcos, the web world is demanding..its expanding like a forest-fire !! For people like me, being a professional?? No, being educated, being facilitated with an internet connection, being a conscious mum .... I need everything online. Needed  to renovate my girl's room. How hard it was for me to pass that night and soon after breakfast, there I was...on my lappy...exploring interiors, companies, furnts, furnishings and a suvery report was ready within two days :-)

One fine day, my washing machine bid Goodbye to me :-( HIT THE NET !! Forums, reviews, comparisons, surveys, reports and there I had a much better one within the week. Such instances in daily life make me feel proud..proud because I am educated and updated to make surveys easy for myself and for OTHERS !! Proud because I design, develop[, integrate such sites which makes life easier for people like me all around the world, proud because I knew what is the right way to browse, explore...factors which help me to decide.

So, here I am, extending a hand to all those who are in any related requirement and ready to discuss , ready to learn from the learned here :-)